This great video show’s several different moms latching their babies onto the breast. I recommend this video to many of my clients. I like how it shows babies latching on with the head tilting slightly back, very wide open mouth, and chin going onto the breast first. This allows the baby to get much more breast tissue back inside the mouth, not just the tip of the nipple.
A lot of breast tissue far back in baby’s mouth (so the nipple reaches the spot where the hard and the soft palate meet), allows the baby to nurse more efficiently and with no pain to the nipple. If you give this technique a try and you are still experiencing pain, cracked or bleeding, or you’re noticing a change in nipple shape (like a compressed look) then there maybe other issues going on which would be important to have an experienced IBCLC take a look. She can asses what maybe happening and give you suggestions/make a breastfeeding plan to get the latch to feel better.